Paulina Yu
Business Analyst | International Business Development | Europe & Asia
Results-driven business and technology professional with 15+ years of experience in business analysis, ERP implementation, business intelligence, and international business development across Europe and Asia. Co-founded and scaled a manufacturing company, led full-cycle ERP and BI rollouts, and built cross-border operations across Sweden, Malaysia, Indonesia, and Singapore — delivering measurable outcomes including SEK 700K+ in recovered revenue, 30% cost reduction, and 40% improvement in reporting accuracy.
Fluent in English, Swedish, Indonesian, Mandarin, and Malay, uniquely positioned to bridge business strategy, systems, and stakeholder needs across diverse markets and cultures.
Location: Sweden
Email: hello@pauyu.com

Areas of Expertise
- ERP implementation and optimisation (Fortnox, Accurate, MYOB, UBS, SAP)
- Business intelligence and data analytics (Power BI, SQL, Python, Tableau)
- Business process analysis, mapping, and optimisation (BPMN, UML)
- User research, requirements gathering, and system documentation
- Financial reporting, budgeting, and cost analytics
- Cross-functional stakeholder management and change management
- AI adoption strategy and digital transformation in mid-market organisations
- Market entry strategy, international expansion, and B2B partnerships

Technical Skills & Tools
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International Business Development: Market research & competitive analysis, Cross-cultural communication, B2B sales support, Contract negotiation.
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Data analytics & BI: Power BI, SQL, Python, R, Excel/VBA, DAX, Tableau, SAS, SPSS, WEKA, ETL, predictive analytics, text mining.
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Enterprise systems & digital transformation: ERP implementation (Fortnox, Accurate, MYOB, UBS, SAP basics), integration, automation, digital strategy, data governance.
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Business & system analysis: requirements, BPMN/UML process mapping, stakeholder management, business process optimization, User stories and use cases, Gap analysis, Agile / Scrum methodology, Wireframing.
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Finance & operations: budgeting, cost analytics, inventory and supply chain, cash flow analysis, quality control analytics (ISO 9001:2015).
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Cloud & collaboration: Azure, Databricks, Power Platform, Microsoft 365, SharePoint, Jira, Slack, Miro, Notion, Figma.
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Languages: English (Fluent), Swedish (C1), Indonesian (Fluent), Mandarin (HSK), Malay (Conversational)
Experience
2023 - 2025 / Project Leader — Care Connect (Healthcare Technology), Linköping, Sweden
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Led the end-to-end development of an AI-powered eldercare coordination platform in collaboration with Linköping University Student Innovation and BootUp by Lead, positioning the product as a scalable digital solution for municipalities and regions.
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Defined product vision, roadmap, and MVP scope, translating complex stakeholder needs into clear functional and technical requirements.
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Drove market verification and user needs assessments across the eldercare ecosystem, informing product strategy and go-to-market priorities.
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Conducted market research and competitive analysis across the Swedish eldercare ecosystem to inform go-to-market strategy.
2022 / Office Manager - Ynvisible Production AB/Ynvisibile Interactive Inc, Linköping, Sweden
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Led ERP implementation and financial operations for the Swedish entity while supporting group-level control across five countries.
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Implemented and maintained the Fortnox ERP and SEB integrations in Sweden, significantly improving data quality, reporting speed, and financial transparency.
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Managed financial reporting, bookkeeping, audit preparation, cash flow, and treasury activities.
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Coordinated and arranged travel and events/meetings for the Sweden, Finland, Germany, Portugal, and USA teams.
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Provided the Board of Directors with timely operational and financial insights, enabling informed strategic and investment decisions.
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Achieved 10–25% procurement cost savings via structured supplier negotiations and managed an office budget of 4M+ SEK.
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Improved monthly reporting accuracy by 30% and reduced routine admin processing time by 15% through process optimization and automation.
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Identified and recovered ~700K SEK in misallocated and duplicate payments in the first month, strengthening internal controls and cash management.
2015 - 2021 / Partner — PT Indorope Fibertama Perkasa, Surabaya, Indonesia
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Co-founded and built the company’s financial and operational backbone, leading ERP and BI initiatives from startup phase to a mature manufacturing operation.
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Designed and implemented a full Accurate-based manufacturing accounting and ERP system, providing reliable data for day-to-day and strategic decisions.
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Led requirements gathering, process mapping (BPMN), and continuous ERP improvements to align systems with changing business needs.
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Built cost accounting, budgeting, and performance dashboards to support pricing, cost center optimization, and capacity planning.
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Led ISO 9001:2015 and Lloyd’s Register certification efforts, aligning operations with international quality and compliance standards.
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Delivered 30% reduction in operational costs, 40% improvement in financial reporting accuracy, and 20% reduction in budget variances.
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Optimized inventory and production processes, reducing lead times and product defects by 15% and supporting 35% client growth.
2007 - 2021 / Entreprenuer — Cisarut Sdn Bhd, Kuala Lumpur, Malaysia
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Founded and scaled a data-driven e-commerce business operating across Singapore, Malaysia, and Indonesia, overseeing strategy and execution end-to-end.
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Managed cross-border market entry across Singapore, Malaysia, and Indonesia, including partner negotiations, regulatory compliance, and localization.
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Led product sourcing, branding, digital marketing, and customer experience, using analytics to guide market selection, pricing, and campaign strategy.
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Built and managed nine e-commerce platforms with integrated payments, logistics, and CRM, ensuring smooth customer journeys and operational resilience.
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Established financial and reporting structures, monitored cash flow, and used data to steer investment and growth decisions.
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Achieved 40% annual revenue growth, a 60% increase in customers, and a 50% rise in repeat purchases through data-informed marketing and retention programs.
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Improved inventory turnover by 25% and secured B2B partnerships contributing ~20% of annual revenue.
2006 / Financial Accounting & Inventory Analyst — AMK Goldnet Sdn Bhd, Kuala Lumpur, Malaysia
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Supported a high-growth tech distributor by professionalizing financial processes, reporting, and inventory control.
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Managed end-to-end bookkeeping, payroll inputs, and financial operations in UBS Accounting System, ensuring accuracy in payables, receivables, and payroll.
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Oversaw product intake, labeling, pricing, stocktaking, and inventory control to maintain real-time, reliable stock visibility.
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Prepared weekly sales and ageing reports, monthly reconciliations, and financial packs in collaboration with auditors and external accountants.
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Increased invoice processing efficiency by 20% and improved reporting accuracy by 30% through standardized workflows and data validation.
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Negotiated better vendor payment terms, reducing monthly operating expenses by 5%, and implemented a more robust document management system for faster audits.
2007 - Digital Business Strategist & Multilingual Consultant – Freelance
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Deliver translations in English, Swedish, Indonesian, Mandarin, and Malay for media, legal, technical, and governmental documents.
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Translate and adapt TV, documentary, and corporate communication content, including work for major broadcasters, ministries, and public institutions.
Education
2024 - 2025
Master of Science in Information Systems, Informatics
Linnaeus University, Sweden
2023 - 2024
Master of Science in Ageing & Social Change
Linköping University, Sweden
2006 - 2008
Master of Business Administration,
University of Southern Queensland, Australia
2001 - 2004
Bachelor of Business, Business Administration/Accounting/Marketing
Victoria University of Technology, Australia
Key Certifications & Training
Enterprise Systems & ERP:
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ERP Implementation & Management — LinkedIn Learning (3 courses)
Data & Business Intelligence:
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Power BI Specialist Certification
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Data Analytics Foundations
AI & Digital Transformation:
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Fundamentals of AI (University of Helsinki, 2025)
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Generative AI: Ethics & Applications
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AI-Powered Business Automation
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Research Foundations in Digitalization Society
Project & Change Management:
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Scrum Master Cert Prep
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Stakeholder & Team Management
Financial Analysis:
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Financial Modeling and Forecasting
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Financial Statement Analysis
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Corporate Finance & Budgeting
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Master Key Financial Analyst Skills
Language:
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Qualifying Courses in Swedish (C1 Level)
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HSK Mandarin Language and Literature