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Here you'll find selected projects and articles from my work in ERP, analytics, AI, and business analysis, spanning real client work, academic research, and independent projects across Europe and Asia.
Some are real client projects; others are academic and independent research projects that demonstrate my analytical approach and technical skills.
Marine Manufacturing: 30% Cost Reduction Through ERP Optimization
From fragmented systems to integrated operations. Implemented Accurate Manufacturing ERP across 6 departments with zero launch disruption. THE SITUATION CLIENT: Marine manufacturing company Size: 30+ employees Locations: Indonesia Industry: Manufacturing & Marine Products THE CHALLENGE: • Multiple disconnected systems (accounting, inventory, production) • No visibility into real costs • Manufacturing processes not tracked properly • ISO 9001 certification requirement loomin
E-commerce Growth: +40% Revenue Through Data-Driven Decisions
Built data analytics capabilities for online retailers. From guessing to knowing. From stagnation to 40% growth. THE SITUATION CLIENT: E-commerce retailer (fashion, home goods) Channels: Shopify, Lazada, Shopee, own website Industry: Online retail THE CHALLENGE: • Multiple sales channels, no unified data view • Which products are actually profitable? • Which customers should we focus on? • Marketing spending guessed at (no ROI data) • Inventory constantly misaligned • Could
Healthcare Tech MVP: AI Care Coordination Platform
Developed an MVP connecting formal and informal caregivers, validated with users and ready for pilot launch. Healthcare tech MVP for a startup tackling care coordination for elderly people, combining deep user research, product strategy and AI‑enabled features. THE SITUATION Client: Healthcare and social care services focusing on elderly care. Challenge: Aging population and caregiver shortage Poor coordination between formal care (nurses, primary care, social care) and in
Cross-Border E-commerce Expansion: Malaysia, Singapore & Indonesia (2007–2021)
Company: Cisarut Sdn Bhd | Brand: Precious Gift Inc and Abundantliv Role: Founder & Digital Business Strategist Region: Malaysia, Singapore, Indonesia Timeframe: 2007 – 2021 Situation Cisarut Sdn Bhd operated in a highly competitive corporate gifting and lifestyle e-commerce market across Southeast Asia. The business faced limited brand visibility, inconsistent cross-border reach, and logistical complexity across three markets—Malaysia, Singapore, and Indonesia—each with diff
Volvo Group 2024 Financial Analysis: Key Insights & Strategic Recommendations
Comprehensive analysis of Volvo Group's 2024 financial performance reveals a 4.6% revenue decline to SEK 526.8B, yet maintains strong 12.1% operating margins. Explore key insights on market positioning, segment performance, geographic diversification, and strategic recommendations for future growth in commercial vehicles and construction equipment.
Text Mining & Sentiment Analysis: Sam Altman Interview on GPT-4 & AI Future
Source From : Lex Fridman Podcast on March 2023 KEY STATS This corpus has 1 document with 24,367 total words and 2,684 unique word forms. Vocabulary Density: 0.110 Readability Index: 7.711 Average Words Per Sentence: 14.8 Most frequent words in the corpus: like (371); think (264); sam (261); altman (258); lex (255) KEY FINDINGS 43% safety content vs 31% technical capabilities "Building in public" mentioned 16x as differentiator AGI "within our lifetime" but gradual deploymen
SQL / ETL: Insurance Claims Analysis Project
Objective: To analyze insurance claim data to gain insights and improve database performance. CRISP-DM Process: Business Understanding: Objective: Analyze insurance claim data for insights. Goals: Create a database schema, populate with sample data, analyze claims, optimize performance, and manage database security. Data Understanding: Data Sources: Insurance data including customers, policies, claims, and policy types. Initial Exploration: Unders
Coffee Shop Data Mining Analysis Report
Abstract This report presents a comprehensive data mining analysis of Stargazers Coffee Shop's transaction data using the CRISP-DM (Cross-Industry Standard Process for Data Mining) methodology. The analysis examines 14,517 transactions spanning from April 2024 to March 2025, focusing on customer behavior patterns, product performance, and revenue optimization opportunities. Key findings reveal that beverages dominate sales (74.6% of transactions), with Cold Brew and Iced Latt
From Data to Strategy: How I Discovered $28K in Hidden Revenue Using Power BI
SITUATION Business Challenge: A successful coffee shop with $113,050 annual revenue suspected they were leaving money on the table despite steady performance across 13,760 customer transactions. Context: Stable business with good customer base (52% new, 48% returning) Rich transaction data (27 dimensions) but no analytical framework Competitive market requiring data-driven optimization Need for executive-level insights and strategic recommendations TASK My Mission: Conduct
IT Strategy Analysis — Kymlinge Municipality (BPMN, UML, Process Modelling
Roll: IT-strateg och utredare Typ av projekt: Tvärfunktionell verksamhetsutveckling Utmaning Kymlinge kommun hade stora problem med ineffektiv ärendehantering, låg kundnöjdhet, dålig samverkan mellan kontor samt fragmenterade IT-system. Dessa utmaningar påverkade kommunens attraktivitet för företag. Lösning Genom djupgående verksamhetsanalys, problemkartläggning och modellering av informationsflöden, tog vår grupp fram två åtgärdsförslag. Efter en jämförande analys rekommen
Machine Learning Opportunities at Disney+
Situation Disney+ entered a competitive streaming market alongside major players like Netflix and Amazon Prime. With increasing demand for personalized experiences, the company needed to explore how Machine Learning (ML) and Big Data could support business growth, customer retention, and user satisfaction. Task My task was to assess Disney+’s business model and data environment, and recommend practical ML use cases aligned with strategic goals. I aimed to identify opportuniti
Business Analyst (Student Project): Titanic Survival Analysis
Used classification and clustering to analyze survival determinants Situation: Analyzed Titanic passenger data to identify survival factors and support risk assessment strategies for modern shipping. Task: Determine key attributes influencing survival outcomes and model risk based on class, gender, and age. Action: Cleaned and prepared nominal dataset; applied J48 decision tree (C4.5) and KMeans clustering in WEKA to uncover patterns; tuned decision tree parameters for mo
Business Analyst (Student Project): Bookstore Sales Optimization (market basket analysis)
Applied CRISP-DM and WEKA for market basket analysis Situation: A bookstore wanted to boost sales and improve customer satisfaction through better recommendations and store layout. The business needed insights into which book categories are often purchased together, to enable product bundling and more effective cross-selling. Task: As a business analyst student, my objective was to discover associations between book purchases using data mining techniques. The main question w
Big Data Analytics: Volvo Case Study
Situation: Volvo, aiming to improve its car sales strategy and market positioning, needed to understand how different customer segments behave, especially in relation to financing options and car model preferences. The task was to analyze the Volvo dataset using data mining techniques to support targeted marketing and decision-making. Task: As a business analyst student, my goal was to segment customers effectively, determine which financing options influenced car purchases,
Marine Industry Digital Strategy
Company: PT. Indorope Fibertama Perkasa Industry: Marine | Location: Indonesia The company lacked digital visibility, hindering customer acquisition and competitiveness in Indonesia’s marine market. Develop a digital marketing strategy and eCommerce website to increase online presence, drive sales, and enhance customer engagement. Designed and launched a responsive website optimized for SEO and eCommerce. Developed a digital brand identity and coordinated social media campa
ISO 9001 & Lloyd’s Certification Project
Role: Business Analyst & ERP Lead Company: PT. Indorope Fibertama Perkasa – Surabaya, Indonesia Industry: Marine Rope Manufacturing | Timeframe: Q1–Q3 2017 Situation Lack of standardization and quality control limited international market access and led to inefficiencies. Task Implement a Quality Management System (QMS) compliant with ISO 9001:2015 and Lloyd’s Register standards to enhance quality, efficiency, and competitiveness. Action Conducted gap analysis and developed
Financial Operations & ERP Implementation
Company : Ynvisible Production AB / Ynvisible Interactive Inc. Location : Linköping, Sweden Timeframe : August 2022 – December 2022 When I joined Ynvisible, the company faced challenges with manual financial reporting, duplicated payments, inconsistent procurement processes, and inefficient travel logistics across multiple international offices. These issues created bottlenecks in decision-making, financial accuracy, and operational cost control. I was tasked with administrat
E-Commerce Youth Entrepreneur Training Workshops I & II
Location : Kuala Lumpur, Malaysia Role : Workshop Facilitator & Program Developer Timeframe : 2018 – 2019 Situation Many young aspiring entrepreneurs in Kuala Lumpur lacked access to practical, hands-on training in e-commerce — a critical skill set for success in today’s digital economy. This skills gap limited their ability to launch and grow sustainable online businesses. Task I was tasked with developing and leading two comprehensive training workshops to empower youth wit
E-commerce Digital Marketing and Branding Strategy
Company : Cisarut Sdn Bhd Brand: Abundantlivs Region : Malaysia, Singapore, Indonesia Role : Founder / Digital Business Strategist Timeframe : [2007 – 2021] Situation Our e-commerce brand operated in a highly competitive corporate gifting market, facing limited brand visibility, inconsistent international reach, and logistical challenges across Malaysia, Singapore, and Indonesia. To scale and compete, we needed a distinctive brand identity and a digital strategy to attract an
Full ERP System Implementation
Role : Business Analyst and ERP Lead Timeframe : [Q1–Q3 2017] Company : PT. Indorope Fibertama Perkasa – Surabaya, Indonesia Industry : Marine Rope Manufacturing (Startup) Situation As a newly established marine rope manufacturing startup, PT. Indorope Fibertama Perkasa faced operational challenges due to fragmented manual processes across finance, procurement, inventory, manufacturing, and CRM. These inefficiencies hindered accurate reporting, production planning, and busine
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